Perplexity AI

The Challenge

Perplexity AI is revolutionizing how people access and interact with information through its intuitive AI-powered search experience. However, in a rapidly evolving tech landscape, having a groundbreaking product alone wasn’t enough. The challenge was to not only introduce the platform but also educate users on its value, build trust, and position Perplexity AI as a credible leader in the AI-driven search space.

Our Approach

We built a strategy centered on education, engagement, and authority. This included producing high-quality content that simplified complex AI concepts, developing thought leadership articles and blogs, and creating dynamic visual and video assets that showcased the platform in action. To expand reach, we layered in a targeted influencer marketing strategy—partnering with tech enthusiasts, AI experts, and creators whose authentic voices amplified awareness and credibility through sponsored content, reviews, and real-world use cases.

Billboard in Times Square celebrating Perplexity's achievement of answering 250 million questions last month, with a background image of a woman reading, colorful fireworks, and a crowd of people walking around.

The Impact

Through compelling content and influencer-driven campaigns, Perplexity AI saw increased user engagement, heightened brand awareness, and stronger positioning in the competitive AI space. Our efforts helped transform the brand from an innovative tool into a conversation driver in the AI community.

🖇️ Explore Perplexity AI at perplexity.ai

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Three women wearing futuristic glasses stand in front of a sunset window with the text "The Future is Bright" above them.
A cozy living room with large windows overlooking a body of water and land, decorated with numerous indoor plants, a vintage television, a coffee table with snacks and books, and a ceiling installation made of multiple small screens displaying various images.
A creatively designed open book with pages that resemble a compass rose, featuring landscape images on the pages, set against a dark background with the word 'perplexity' at the bottom.

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